But along the way, we couldn’t ignore the rise of anti-LGBTQ+ laws and hate crimes based on identity, sexual orientation, race, religion, and socioeconomic status. The divide was deepening, and we felt a responsibility to do more than create just another skincare brand.
How it Started
As Korean-Canadian founders, we set out to create K-beauty-inspired skincare, blending clean ingredients with Korean innovation.
OUR MISSION
At NONBNRY, we break barriers and celebrate beauty in all its forms—across the spectrum of gender, ethnicity, age, sexual orientation, and class. We’re a movement that challenges norms, rejects labels, and creates a space where everyone feels seen, accepted, and free to be their true self.
Our name reflects our commitment to embracing beauty’s fluidity and sparking conversations often left in the shadows. Though some may find this controversial, we stand boldly with love, authenticity, and courage, growing as your allies.
At NONBNRY, you belong.
We see you, and we love you exactly as you are.
SKIN-FLUENCER PROGRAM
Have 5,000+ followers? Join the NONBNRY Skinfluencer Program to be the first to try our skincare—FREE! Get exclusive access, share your honest reviews, and be part of a movement celebrating diversity, self-expression, and skincare without limits
Financial Support Program
BEAUTY WITHOUT BARRIERS
We're dedicated to making skincare accessible to all, offering exclusive discounts to those facing financial challenges. Just email us your story and contact info, and we’ll reach out if selected. We can’t respond to every email, but all submissions are reviewed monthly, with past applicants automatically considered for future rounds.
Frequently Asked Questions
What is K-Beauty Skincare?
K-beauty, short for Korean beauty, is a proactive, holistic approach to skincare that focuses on long-term skin health rather than just treating issues as they arise. It uses gentle yet effective ingredients to boost hydration, strengthen the skin barrier, and improve clarity, helping you achieve a natural glow without relying on heavy makeup.
By combining advanced science with natural ingredients, K-beauty has gained global recognition for its innovative formulations, luxurious textures, and impressive results. This approach is not only effective but also gentler on the skin, minimizing the risk of irritation.
Are your products cruelty-free and vegan?
Yes, NONBNRY is a 100% cruelty-free brand, meaning we do not test our products on animals. In addition, all of our products are vegan, made without any animal-derived ingredients. We are committed to transparency and provide detailed information about our products and ingredients, so you can feel confident in choosing ethical, high-quality skincare.
Are your products free from harmful chemicals?
Yes, we formulate our products without harmful chemicals like parabens, sulfates, artificial colors, or fragrances. We focus on skin-friendly, research-backed ingredients that benefit your skin or enhance product stability.
Whether synthetic or natural, we choose gentle, non-comedogenic ingredients based on their effectiveness and safety.
When will your products be available?
We're working hard with top Korean cosmetic chemists, skincare specialists, and manufacturers to create custom formulations that meet the highest quality standards. This process takes a few months as we conduct thorough testing to ensure product stability, efficacy, and safety. Stay tuned for updates—we're excited to share our products with you soon!
What skin types are your products for?
Our initial product line is designed for all skin types, including sensitive, dry, oily, and acne-prone skin. Our products focus on deep hydration, repairing and maintaining skin barrier health, improving elasticity, and brightening for radiant skin while preserving color integrity.
As we expand, we’ll introduce more targeted products with higher efficacy to address specific concerns based on potent active ingredients.
What countries do you sell to?
We ship globally! No matter where you are in the world, you can enjoy our products. Shipping times and rates may vary depending on your location, but rest assured, we’ll get your skincare essentials to you.
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